Changing our Clients Lives

Clear Vision Consultancy Session: Your Public Relations

Public Relations (“PR”) is often dismissed by owners of smaller businesses as the domain of large corporates who can afford to communicate via the national press or television.

But PR is simply the practice of promoting your business to your audience in a way which makes it stand out from the crowd and enhances their opinion and perception. So even the smallest business can find publicity opportunities which will catch the eye of its local audience and encourage them to talk and think about the business in a positive way.

PR is proven to have seven times the credibility of advertising. Plus your potential customer reads editorial rather than adverts so making the news can be a great way of advertising your business at no cost to you.

Planned and delivered well, PR can also influence on your customers’ behaviour. So it is important you take the opportunity to use PR alongside your marketing efforts to increase sales.

The Clear Vision Public Relations session will deliver:

  • Straightforward PR techniques which you can use to secure credible media coverage
  • Insights into building productive relationships with the media
  • The secrets of maximising payback on your media coverage to make your time investment even more lucrative
  • Explore other non-media forms of PR to complement your work with the media

You will leave the session with:

  • A straightforward PR programme which includes ‘quick win’ actions and combines media and non-media PR effectively for your business
  • The tools and know-how to take action on your PR programme straightaway
  • An additional weapon in your marketing armoury which will build the profile of your business, complement your other marketing activities and increase sales