Changing our Clients Lives

Clear Vision Consultancy Session: Your Ideal Customer

You may already know Pareto’s rule – which says that 20% of your customers bring in 80% of your business profit…

But whether or not you have heard of the principle, we’re willing to bet that if you sit down and go through your customer list you will work out that, more or less, this rule of thumb is true in your business.

And we’re also willing to bet that that you’d like some more of this type of customer…

The ones who not only generate the most revenue, but also you enjoy working for, share your values, use most of your products or services and refer business to you.

The Clear Vision Ideal Customer session will show you:

  • How to profile your ideal customer, compare each of your customers to it and identify that special 20%
  • How you can focus your attention on retaining the 20% so they spend more and encourage new ideal customers to your business
  • How you can attract more ideal customers and generate a bigger return from your marketing time and spend

You will leave the session with:

  • A clear picture of what your ideal customer is like
  • A working model you can use to measure each of your customers against your ideal profile
  • Insights into how you can use the results of your measurement process to create great customer contact systems
  • Tips and tools you can put to work immediately to build more productive customer relationships and maximise the potential of your existing customer base
  • Straightforward actions to change your marketing, attract more of your ideal customer and generate a bigger return from your marketing investment